Case study · Marketing agency
K-BIR Tools
The internal tool of a Nice agency: team planning, shoots, recurring tasks, expenses, client reports and site analytics in one place, with SMS and weekly jobs that run on their own.
- CLIENT
- K-BIR Agency
- SECTOR
- Marketing agency
- LOCATION
- Nice, France
- YEAR
- 2026
The situation
K-BIR runs content, photo shoots and websites for dozens of restaurants on the Côte d'Azur. The weekly planning lived in messages and heads: who edits which reel, which shoot is tomorrow, what was done and what has to be redone.
The same information was typed several times, recurring work had to be handed out again every week, and expenses to re-invoice were easy to forget.
What we built
Team planning with validation
Each member sees their week. A task marked done goes to a manager, who approves it or sends it back with a comment. The delivered file is picked straight from Google Drive.
Shoots and client files
Dated shoots with the people assigned and their role, a briefing to read before going, and an alert when someone on a day off is booked.
Expenses and web costs
Expenses grouped by client with an invoiced or not invoiced switch, plus domains and subscriptions brought back to a yearly cost per client.
Client reports online
Reports are published as a web page behind a private link. Each client gets a personal space with a code to read all of them.
Site analytics
One shared tracker on the client sites records visits, booking clicks, calls and traffic sources, readable in the console.
Conversational connector
The whole tool can be driven by writing a sentence in a chat app through a connector: create a task, book a shoot, publish a report.
What runs on its own now
- Every Monday at 6:00 the recurring tasks of the week are created.
- Monday, Wednesday and Friday at 9:00 each member gets an SMS with their tasks and shoots.
- A new task assigned to someone triggers an SMS to that person.
- Every day at 10:00 clients with a confirmed shoot the next day get an SMS reminder.
- On Saturday evening unfinished tasks move to the next week, flagged as late.
Key facts
5
scheduled jobs that run on their own
22
client sites tracked in one dashboard
3
team SMS digests a week
Services used
Stack
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