Case study · Sports coaching
Furtif Academy
A bilingual site for an online taekwondo coaching programme led by Olympians Cyrian Ravet and Magda Wiet-Hénin, with a sign-up form that leads to WhatsApp and a leads dashboard.
- CLIENT
- Furtif Academy
- SECTOR
- Sports coaching
- LOCATION
- France, online
- YEAR
- 2026
The situation
Two high-level athletes were launching a fully online coaching programme. They needed a site that explains the method, presents the packs and turns a visitor into a conversation, in French and English.
They also wanted to know who signed up, for which pack, and whether that person actually started the conversation.
What we built
Multi-page site
Home, the 8-axis method, packs with a comparison table, international camps, and one page per founder.
Two languages
French by default, English on demand. The browser language is detected and the choice is remembered.
Sign-up to WhatsApp
The form collects name, e-mail, phone and pack, then opens WhatsApp with a pre-filled message.
Leads dashboard
A private page with key figures, the funnel, the list of leads with their WhatsApp status and a CSV export.
Search engines
Meta tags per page, structured data, sitemap and robots file.
What runs on its own now
- Each sign-up is recorded with the chosen pack, without copying anything by hand.
- The WhatsApp message arrives pre-filled, so the first contact starts with the right information.
- Visits, form openings and WhatsApp clicks are counted in the dashboard.
Key facts
8
training axes, each on its own section
3
coaching packs compared side by side
2
languages, French and English
Services used
Stack
NEXT PROJECT
Adrien Tickets
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