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Case study · Italian restaurant

Scopertino

A website for a new Italian trattoria near Strasbourg. Tables are booked online through Zenchef, and the full 75-item menu is published in HTML and in Google’s menu format.

Scopertino
CLIENT
Scopertino, Trattoria La Famiglia
SECTOR
Italian restaurant
LOCATION
Schiltigheim (Strasbourg), France
YEAR
2026

The situation

Scopertino opened in October 2026 on rue du Tribunal in Schiltigheim. A new restaurant has no reviews and no search history yet, so the website has to do the work of being found.

The team also needed bookings to come in without someone at the phone for every table, and a menu online that matches the printed one exactly.

What we built

01

Online booking with Zenchef

The Zenchef module is built into the home page and into a dedicated /reservation page. Every Book button leads there, with the phone number right below for those who prefer to call.

02

The printed menu, online

75 items in 12 sections, from antipasti to the wine list, taken from the restaurant’s own PDF menu.

03

One script for the menu

The HTML menu, the JSON-LD menu for Google and the llms.txt file are produced by the same script, from the same data.

04

Local SEO from day one

Restaurant markup with address, coordinates and a booking action, a sitemap with every photo, Search Console set up on scopertino.com.

05

Fast on a phone

Heavy animations run on desktop only, looping effects pause off screen and fonts are self-hosted. Lighthouse mobile performance went from 85 to 91 or more.

What runs on its own now

  • Tables are booked online through Zenchef, day and night, without a phone call.
  • The menu Google reads is generated from the same data as the menu on the page.

Key facts

75

menu items in HTML and JSON-LD

12

menu sections

85 → 91+

Lighthouse mobile performance

Stack

HTMLCSSJavaScriptGSAPLenisZenchefVercel

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